14 Linkedin Profile Summary Examples And 14 Best Practices

It’s amazing how many people still leave this field blank when creating their LinkedIn profile. Your summary is your chance to tell your own story – so don’t just use it to list your skills or the job titles you’ve Huta Digital had. Try to bring to life why those skills matter – and the difference they can make to the people you work with. Don’t be afraid to invest some time, try a few drafts, and run your summary past people you know. This is your most personal piece of content marketing – and it’s worth the effort. Strategically placing keywords throughout your LinkedIn profile maximizes visibility and attracts job leads.

Use Keywords To Increase Visibility

Beyond making the LinkedIn profile URL looking clean, it can help search engines index your profile and make it easier for people to find you on the network. While LinkedIn profile optimization is more than just talking about your work experience, you definitely should still fill this section out. How in-depth you want to go with each work experience is up to you, but focus on some of your main achievements. Right after this section, you should consider adding some awesome media you were involved in like documents, links, videos, etc. It’s a great way to show off your expertise and talent along with your summary. When setting up your profile, you want to ensure you upload a strong and clear profile picture.

LinkedIn allows you to add media like images, documents, websites, and presentations to every experience. Treat the experience section of your LinkedIn profile like a resume. With buzzwords, your best bet is to cut them and get specific about your accomplishments both in your headline and about sections.

Endorsements give people viewing your profile a quick, visual sense of what you’re valued for. They are personal testimonials written to illustrate the experience of working with you. There’s a handy drop-down menu in the Recommendations section of your profile that makes it easy to reach out to specific contacts and request recommendations.

• Most recruiters prefer candidates to get straight to the point about their professional ambitions, personal brand, and unique skillset in no more than two paragraphs.
• “Your summary doesn’t need to be entirely focused on your work,” says Kimberley Tyler-Smith, VP of strategy and growth at Resume Worded.
• The LinkedIn recommendations tool allows users to ask for references from people they’ve worked with in the past.

Plus when you add skills, others in your network may start endorsing those qualities you select, improving your trust factor. But today it’s more important to use the 220 character space to include relevant keywords and descriptive of your expertise. This useful feature helps creatives like copywriters, marketers, and designers showcase their work. The shared media also serves as social proof, which gives more credibility to your profile. This is your opportunity to impress potential employers and clients, so don’t waste this valuable space. Most professionals list their current title or position, but don’t stop there.

Also, you can’t convince people on a whim by claiming to be disruptive or innovative. You show these qualities through the insights and stories you share. Your LinkedIn headline, limited to 220 characters, can also help boost the impact of your profile. Pronouns are an important part of the remote and in-person work ecosystem, and by adding them up-front, you can avoid any awkwardness later on.

The 4 Key B2b Marketing Strategies For 2025 You Need To Master

Instead, remember the classic advice to “show, not tell,” by discussing you accomplishments and including recommendations where others vouch for you, too. Mallory suggests always using a professional headshot that offers a clear, well-lit view of your face. “Anything that looks amateur or DIY can be a turn-off for recruiters.” These days, you can take a high-quality picture with most phone cameras in a bright room against a neutral background. You, as a member, can react to each contribution or the article overall. Additionally, you might be invited to provide your perspective on a collaborative article.

Summary:

For best image quality and fitting, ensure your profile picture for LinkedIn is at least 400 X 400 px. Also, use the opportunity to network with some LinkedIn connections. This is how I ensure opportunities do not slip by, because connections I chat with are open to recommend me for freelance work or full-time jobs.